By Dr. Shaun Powell | For years, AMC Theatres has been a hub for moviegoers, a place where stories come to life on the big screen. AMC has been making it harder—if not impossible—for independent filmmakers to showcase their work. If a business is in the neighborhood, it should support its community. Yet, despite Jacksonville’s thriving independent film scene, AMC is shutting the doors on local storytellers who have proven they can bring audiences in large numbers.
one of the strongest advocates for local filmmakers, has worked tirelessly to bring independent films to AMC. She has personally shown several movies at the theater, attracting over 300 people per screening. The demand for independent film is undeniable. Other filmmakers in the city are seeing the same success, proving that local productions can fill seats and generate revenue. Despite this, AMC has made it increasingly difficult for them to access its screens, forcing many to seek out alternative venues.
This isn’t just about rising rental fees or shifting policies—it’s about AMC failing to support the very filmmakers who are bringing business to their theaters. AMC advertises an independent filmmaker incentive program online, yet multiple Jacksonville filmmakers have submitted their films year after year without receiving a single response. If this program was truly designed to uplift emerging filmmakers, why are no films being selected? Why the silence?
Independent cinema is the heartbeat of storytelling. It introduces fresh perspectives, diverse voices, and new creative visions—something AMC should be embracing, not ignoring. When local filmmakers have proven they can pack theaters, generate revenue, and build a strong community of supporters, why are they being pushed out?
Jacksonville’s filmmakers are not backing down. Until this city has an affordable and accessible venue dedicated to independent cinema, the fight will continue.
AMC, it’s time to do better. If you truly support the art of film, prove it. Open your doors, make showcasing independent films affordable, and stand by the community that has been standing by you.
Jacksonville is watching.The question is—will AMC give independent filmmakers their spotlight, or will the credits roll on its support for local cinema?
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